Modelling is always associated with young, shapely and beautiful women who can only model up to a certain age. Later, when they pass their thirties, it all pops like a soap bubble. And even though the model in question keeps her lines and is well aware of how effective fat burners work, she disappears from the catwalk. Is this always the case? One Polish model has proved that … it’s not true.
Curious old lady
Irena Wielocha, like most women, spent much of her life following a socially determined path. She finished school, went to university, went to work, fell in love, found love, got married, had children whom she then brought up. The woman followed the socially prescribed path without caring about anything else. But somewhere deep down she felt she could do more and wanted to do more.
Throughout her life, the woman has been interested in sports, hiking and ballroom dancing. However, raising children and running a household meant that she had to put all her passions aside and take care of the house. Everything changed when the woman turned 57. At that age, she decided that for the first time in her life she would go on a weight-loss diet and go to the gym. As she planned, so she did. It quickly became apparent that the gym had become not only a natural fat burner for her, but also a way to stay active and even an idea of her ‘new self’.
A woman always young
Irena Wielcha quickly got into gyms and an active lifestyle. She also reached for a slimming diet and supplements in the form of slimming patches. Fighting to get in shape became her primary focus. It took her several months, but as a result, she managed to get back into shape and even worked out better than many 30-year-olds.
Several months of work meant that the woman found her answer to the question of how to lose weight fast. The realisation of this goal made the woman believe in herself more and her self-esteem increased significantly, which gave her a lot of energy to set new goals. One of the most important was … to conquer the Internet. Irena set up her professional profile on various social media channels, mainly on Instagram and Facebook. Through social media, she started sharing her thoughts, ideas and also her motivation. Thanks to her personality and natural content, her reach quickly began to increase and the woman gained national recognition not only among older people, but also among young people.
Too mature for modelling?
There are very few models of a mature age in the world. This is because it is ostensibly an industry for young and beautiful people only. However, Irena Wielocha has shown that older people can also model professionally.
Through her social media channels, Ms Irena has become one of the main motivators and inspirations for many people. Her reach grew regularly showing that being an influencer is not just the domain of young people and that natural fat burners work for everyone. Seeing this developing, Ms Irena began to be contacted by various companies asking not only for promotional partnerships, but also for modelling. Being a woman in her 60s, Irena Wielocha appeared in an advertisement for the Half Price brand and Homla. This event was very well received in the Polish fashion world, as it proved that age does not matter if a person is persistent, committed and determined to achieve the set success. Irena Wielocha has succeeded in this, and has therefore become a symbol of the saying – “Every day I change my life and my attitude to it. You can do it too”.
Today, Irena Wielocha is an extremely active older lady who not only knows how to lose 10 kilos, but also motivates all her peers and thousands of younger women to do so. She has also become one of the few women to have appeared in advertising and on the catwalk as a model despite her mature age.
In her sixties, she became a taken-for-granted model. The proof? She appeared in two Christmas advertisements for brands Half Price and Homla this year. Irena Wielocha, better known as always.young.woman has 39,000 fans on Instagram. Her trademark is that after her 57th birthday she went to the gym to fight for her health, well-being and a shapely figure.
